T.J.Maxx #RoadtoReal with Katherine Schwarzenegger

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Last weekend I was thrilled to be able to participate in the #RoadToReal tour with Katherine Schwarzenegger at T.J.Maxx in Kansas City! Katherine is a best-selling author, Lifestyle on Your Terms blogger, and of course the daughter of Maria Shriver and Arnold Schwarzenegger. She has appeared on The Today Show, as a guest co-host of The View and is a regular contributor to InStyle Magazine. Her passion for speaking, reporting, interviewing, and using her voice to make a positive change in the world is very inspirational! 

Katherine traveled to 16 cities across the U.S. this summer to meet everyday women who shop at T.J.Maxx with real stories of survival, hope, and inspiration! I'm sure you've heard the saying "everyone has a story", sometimes the people we encounter everyday are going through some of biggest struggles we could ever imagine, but we may never know. When I heard about this tour I knew I wanted to sit down with Katherine and find out about her journey across the U.S. and hear what she has experienced by interviewing and talking with over 400 women! 

"88 percent of women look to other real women like themselves for true inspiration, but 71 percent don’t feel like there is enough of a spotlight on those stories and experiences." - @T.J.Maxx

The idea behind this campaign really hit home with me for several reasons. I meet many women through my closet audits, personal shopping, and blog who share such amazing stories with me. I know personally how strong and inspirational women are, and feel really grateful for the clients and readers I have here at Jana Style that trust me with their closets and stories of their personal growth through fashion. I know many times it's much deeper than the actual "fashion" part, and more about finding confidence and feeling good about ourselves. I asked Katherine several questions when I sat down with her about her journey through the Road to Real, but the one thing she said when I sat down with her that stuck with me was that, "no matter what any women has gone through, or how many rough experiences they have had, the most important thing to them is still to make a difference in the world and their community." It's such a gift to be able to sit down with real women and hear their stories and let them share a part of their life with me." 




I can't thank the team at T.J.Maxx and Katherine enough for letting me pop into her #RoadtoReal sessions and chat with her about this amazing campaign! The tour has now officially ended with Kansas City being the last of 16 city stops, but I asked Katherine if she planned to hit the road again soon..."RoadToReal 2.0??? We'll See!" :) The tour will culminate in a gallery event in New York City this fall, where Katherine and T.J.Maxx will unveil a collection of photography and stories captured along the road about inspiring women in communities across the country!

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@Jana_Meister 

20 comments:

  1. This is SO cool!! What an awesome project!!
    Taylor | blondeandambitiousblog.com

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    1. Yes! It's such a cool concept and I love the message behind it all! xo Jana

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  2. What a fun event! I love TJ Maxx and never walk out of there empty handed. Love the message behind this tour!!! :)

    xox,
    Kristin

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    1. I know right!?! TJMaxx is the BEST! I love going there :) xo Jana

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  3. I love this project and the message behind it! Such a fun thing :)
    xoxo
    Sarah
    www.thehouseofsequins.com​

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    1. Hi Sarah! Yes, it's a great message and glad I had a chance to check it out! xo Jana

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  4. I love TJ Maxx. In fact I was just there today hehe! Sounds like an amazing event.
    XO,
    Anna
    www.blushingrosestyle.com

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    1. Hello Anna! Me too!!! TJMaxx is the best! xo Jana

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  5. This is so awesome!!! I am so jealous!

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    1. Hey Laura! Thanks for reading and stopping by the blog! xo Jana

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  6. What an inspirational post! Hugs, Kait
    www.makeminemaroon.com

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    1. Hi Kait! Thanks so much! Positive vibes are my fav! :) xo Jana

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  7. That's so amazing! I love how inspirational this is. Sometimes I feel so down on myself for not being as successful as I want to be and blah blah blah...

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    1. yes, she is incredibly inspirational. we all have our moments of self doubt, keep going girl you are amazing!!! xo Jana

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    1. So fun! Thanks for stopping by the blog! xo jana

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  9. What an amazing and inspiration event! You both look gorgeous! xo

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    1. Thank you, that means so much! Katherine is absolutely beautiful! xo Jana

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  10. This is such a cool and inspiring post! I LOVE TJ Maxx and it's so cool you met a Schwarzenegger. So lovely <3
    http://stopdropandvogue.com

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    1. Hello Taylor! Yes, it was such a fun day getting to meet her and ask her so many questions about the tour! xo Jana

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