Sisters-in-Law Veronica Swanson Beard and Veronica Miele Beard began their clothing line in Fall of 2010. The line was jump started by "the jacket" with zip in linings that can be interchanged and removed. The idea is that it gives the illusion of a layered look without the bulk in the arms and back while wearing a jacket and sweater combo. Celebrities such as Gweneth Paltrow and Katie Holmes have been spotted sporting their jackets. The love of the must have jacket was just the beginning of this duos budding fashion line. Saks has recently picked up the line and it is also carried here in Kansas City at Halls.
I enjoyed meeting both designers last night and hearing their story. The Veronicas are an inspiration of hard working women in the fashion industry, between the two they have seven children and run their own business! The idea behind their line is that every women has a busy life and their clothes are "the uniform". Simplifying life with clothes that fit well without alot of fuss.
The zip in linings can be changed out of the outer shell to give the same jackets several different looks or the inner lining can be removed completely and worn alone.
Veronica Beard is more than just jackets, the line consists of beautifully tailored separates.
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